Creative Direction + Web
Helix Studio
A studio presence with editorial weight and a futuristic edge.
Role
Creative direction, art direction, web design
Rozsah
Portfolio site, case study structure
Výstupy
Visual language, layout system
Rok
2024
Problém
Helix had strong work but a generic web presence. They needed a site that signaled taste and restraint — not trend chasing.
Proces
Designed a modular editorial grid, tuned spacing and type rhythm, and introduced minimal neon accents only where they added meaning. Motion was kept lightweight and intentional.
Výsledek
Konkrétní dopad: jasnější struktura obsahu, vyšší důvěryhodnost a konzistence napříč stránkami. A high-end site that elevated perceived value, improved case study clarity, and gave the studio a consistent framework for new work.
Editorial layout + tight hierarchy.
Component language with calm density.
Motion principles: subtle, purposeful.